Better SEO

7 Changes You Can Make To Your Website For Better SEO

SEO is tough to handle because it’s just so dynamic. Having SEO consultants do most of the work for you can help lessen the load of SEO. However, you should still know a few important tricks to keep the visits rolling for your website.

If you’re struggling with SEO, there’s a chance that you’re just unaware of a few actionable steps you can take to improve it greatly.

A few SEO experts have narrowed down several actionable steps that will help increase your organic traffic in a short period of time.

1. Run A Website Audit

One of the best ways to improve your website’s SEO is to be more mindful of the areas that you are lacking. You can do this with the help of a website audit.

To put it simply, a website audit is a process where all possible problems that affect SEO are narrowed down. In doing so, you are able to take the right steps that can effectively increase your website’s SEO. A website audit can pinpoint various issues such as dead links, poor website performance, and even penalties that you have.

2. Update Old Content

Content that has been stagnant or those that have weak performance isn’t exactly lost causes. In fact, you can still save these types of content and you can get the most out of the effort used in creating them.

A good way to do that is by updating your old content with new information.

Doing this puts more value into the content that you’ve already created. Additionally, it also helps improve your SEO as the overall quality of your content is improving as well.

Updating old content with new information is a quick way to improve SEO without having to go through the trouble of creating something entirely new.

3. Stick To Your Niche

Topical authority refers to the reputation you have in the niche that your website is on. For instance, if you’re offering veterinary services – you should only post content about animal care on your website. Going beyond what is relevant will affect your SEO negatively.

By sticking to your niche, Google will be able to determine that you are a trusted authority in the niche that you are in. As Google wants to deliver the best browsing experience for each user, they’ll direct people to your website if you can answer their questions.

4. Enable SSL

Your website’s security is one of the many ranking factors that you should be mindful of. Improving your website’s security is a big undertaking. A good way to give your website a little boost in security and then SEO is by enabling SSL.

SSL encryption basically encrypts any data that is provided to your website. Websites that don’t have SSL enabled have a warning that appears once a potential visitor clicks on their website.

In most cases, people are going to back out once they receive a warning that your website doesn’t have SSL enabled.

5. Create Quality Content

Your content shouldn’t be riddled with keywords anymore. That’s an old practice that you should do away with right now. Instead, you should begin writing as naturally as possible. Consider how smooth your sentences will sound. Be conversational as well so that your readers stick around.

When it comes to sources, the websites you link to should be as authoritative and trustworthy as how you want your website to be.

Doing this allows you to create content that has accurate information. Of course, people are going to trust your website more if they see that you only reference other trustworthy websites.

6. Internal Linking

One of the most underrated practices in SEO is internal linking. This refers to links on your website that lead to other pages on your website.

This is an important practice to take on as it will let web visitors naturally explore your website and its contents simply by reading. When adding internal links, make sure that they are as natural as possible so that your readers actually click through.

7. Improve Load Time And User Experience

Improving how your website feels and functions at the front end is a good way to maintain good SEO. People are more discerning about the websites they choose and it’s a must that your website performs at its best.

Ideally, your website should load in no longer than 3 seconds. A website audit can reveal the potential problems that your website has which results in slower loading times.

Some people design for mobile devices first and then desktop viewing second. This is a good idea as people mostly use their mobile devices for browsing.

Running a website is actually easy but optimizing for SEO is a bigger challenge. With these tips, you can improve your traffic by a significant margin.